News

It is time to return the favour of Mother Earth by planting more trees, by controlling pollution and by making it a greener planet. Let us thank Earth by taking care of it.  On Saturday, April 22nd, to honour Earth Day, we accepted 88 well loved and well worn Life is Good tees to recycle. A huge thank you to our customers that continue to support us and our efforts to being a socially conscious independent small business! Life is Good Westport!  

On Saturday, April 22nd, to honour Earth Day, we will be accepting well loved and well worn Life is Good tees to recycle and in exchange, you'll get a $10 coupon to use on a NEW Life is Good tee at Jake by the Lake. One coupon per tee donated and one coupon per tee for purchase. In-store only. Coupon is good for one month (expires May 23).While you're in-store on the 22nd, check out our new Active Wear items in both men's and women's sizing. We've got long-sleeve, short-sleeve and caps in our active wear fabric made out of recycled plastic water...

Optimism isn’t blind cheerfulness; it’s a pragmatic, scientifically-backed approach to living a happier and more fulfilling life.The Life is Good brand has been inspired by countless personal stories from people who find strength in Life is Good’s message to power through major obstacles like illness or the loss of loved ones, as well as everyday struggles like work and financial stress. Life is Good spreads the power of optimism through positive art and messages. Life is Good Westport!

We know you've been waiting for it all year long... Our SUPER DUPER SALE is almost here! Coming Sunday, February 12th, our in-store sale features 55% off EVERYTHING! Sale hours are from 12-4pm.Can't make it in person? Our ONLINE sale starts at midnight Monday (that night) until midnight Wednesday. 2 days only! The online shop will be closed during the in-store sale. Pre-shop at lifeisgoodwestport.com and make your shopping list!See you soon!

In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.Chicks were not impressed. Original Jake drawing, July 1994 By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did...