News

In the past, we've mentioned the 10 Life is Good Superpowers. As a reminder, they are Compassion, Creativity, Authenticity, Gratitude, Simplicity, Humour, Courage, Openness, Fun and lastly LOVE. This year's Pride Collection is all about love with new heart designs. Three graphics in two sizing styles. June is Pride month so pick up yours today. Wear it with PRIDE. Allies too!Life is Good!

 Mother's Day is May 8, 2022? It's a little earlier this year so here is your friendly reminder that you need a present for that special women in your life. Good thing our shop is top-full of new tees, active wear, hoodies & sweats and accessories that would make the perfect gift.While supplies last, get a Life is Good Flip Flop pouch FREE when you spend $99+ before taxes and shipping. Available in-store and online. Keep it for yourself or better yet, give it to Mom. Life is Good!

We're so excited! For the first time in 2 years, we're able to celebrate our Annual Tee Shirt Trade In! What's that about you ask? We know it's been awhile so here's the run-down:On Saturday, April 23rd to honour Earth Day (the 22nd), we will be accepting well loved and well worn Life is Good tees to recycle and in exchange, you'll get a $10 coupon to use on a NEW Life is Good tee at Jake by the Lake. One coupon per tee donated and one coupon per tee for purchase. In-store only. Coupon is good for one month (expires...

Ever wonder what the shop looks like after our Annual Super Duper Sale?  Take a peek at our photo collage.  The picture on the top right is right after the sale, the other two photos were taken after the New Arrivals were unpacked...life is good!

It's BACK! It's that time of year again. For those in the know, when we mention the words SUPER DUPER, it can only mean one thing. SALE TIME! Held every year on Super Bowl Sunday, our SUPER DUPER SALE can't be beat! EVERYTHING is 55% OFF including accessories and Silver Denim. This year, it's a little later than usual and will take place on Sunday, February 13th from 9-4pm. To adhere to capacity policies, we'll be doing a draw for shopping times this year. No lining up in the cold!To make it fair, we'll be doing a draw for 30 minute time slots from 9-4pm. We...